Homzmart Partners with MoEngage
Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI.
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Cairo-based online furniture marketplace Homzmart has partnered with MoEngage, a marketing automation and customer engagement platform, to drive engagement at the right time and place for the right customers.
Karim Ahmed, Group CMO at Homzmart, said, “Our partnership with MoEngage is a significant step forward in achieving our customer-centric vision. By leveraging MoEngage’s powerful engagement platform, we’ll gain deeper customer insights and deliver the personalised experiences our customers are expecting.”
Kunal Badiani, Regional VP Sales at MoEngage, said, “We are excited to partner with one of the leading players in the online furniture and home decor space. Homzmart has remained laser-focused on customer engagement with personalization and we are happy to assist them in this steadfast endeavour to unlock the next phase of engagement with insights-led personalisation.”
With MoEngage, the brand plans to overcome challenges like manual efforts, creating onboarding and cart abandonment journeys. Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI.
