Pepe Jeans Partners with Algonomy
With the platform's machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand.
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Pepe Jeans, an iconic fashion and denim brand, announced its strategic collaboration with Algonomy. In an exciting venture, Pepe Jeans India has chosen Algonomy’s Merchandise Analytics technology platform to elevate its operational efficiency, enhance customer experiences, and drive profitability in an ever-evolving market landscape.
Manish Kapoor, MD & CEO at Pepe Jeans India, said, “Thanks to our collaboration with Algonomy, Pepe Jeans India is taking a bold step towards a future of data-driven success. The Merchandise Analytics platform is a game-changer, providing us with a comprehensive and predictive view across crucial aspects of our business. From sales and inventory to pricing and promotions, the platform’s capabilities empower us to make informed decisions and enhance customer experiences.
Amit Agarwal, SVP – Sales & Business Development (APAC & MEA) at Algonomy, said, “Collaborating with Pepe Jeans India is a testament to the transformative power of Algonomy’s Merchandise Analytics platform. Our cutting-edge technology is set to revolutionise how Pepe Jeans India approaches operational efficiency, customer experiences, and overall profitability. By unifying data sources and providing a predictive view across key performance indicators, we’re enabling Pepe Jeans India to make strategic decisions with unprecedented precision. We’re excited to be the driving force behind Pepe Jeans India’s journey to success in a dynamic market landscape.”
With the platform’s machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand. This greatly helps it optimise markdowns by considering historical sales, product lifecycle, inventory availability, events, and other relevant factors.
