MoEngage and Kaleyra Extend Partnership
This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalised engagement.
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MoEngage, an insight-led customer Engagement Platform, announced the expansion of its strategic partnership with Kaleyra to drive highly personalised omnichannel experiences and global customer engagement through channels like WhatsApp and SMS. Kaleyra is part of the MoEngage Catalyst Partner program that aims at helping brands scale with speed.
Sandesh Sarang, MD – APAC & MEA, Kaleyra, said, “We’re thrilled about this integration that unlocks new opportunities for enterprises to connect with their customers via WhatsApp. We strongly believe in the power of our combined teams to provide value to enterprises globally.”
Sanjay Kupae, Head Alliances and Partnerships, MoEngage, said, “Kaleyra’s supreme capabilities as a trusted CPaaS, combined with MoEngage’s AI-powered, insights-led engagement platform, will empower enterprises across industries and geographies to bridge the gap between themselves and their customers. A potent mix of communication channels, actionable insights, and optimisation capabilities, not only opens up new avenues in terms of business growth but also creates a host of brand loyalists, impressed by the level of personalised engagement across channels.”
This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalised engagement, ultimately boosting loyalty and driving revenue. Additionally, this partnership will enable brands to utilise Kaleyra’s capabilities as a WhatsApp Business Solution Provider (BSP) through MoEngage’s insights-led engagement platform.
The technology platform will make it easier to launch highly personalised WhatsApp campaigns at scale, a challenge many consumer brands face. Precise segmentation and engagement enhance customer satisfaction, thus improving conversion rates across all channels, including in-person.
Moreover, brands can analyse the performance of their campaigns, extract valuable insights, and refine their strategies for optimal outcomes. By harnessing AI-enabled technologies, conversational channels like WhatsApp can engage customers meaningfully in a relevant fashion and optimise based on actionable insights to drive business growth.
