Riyadh Air Partners with Adobe
Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalised campaigns at scale.
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Riyadh Air and Adobe announced a strategic technology partnership to create a cohesive and tailored travel journey for Riyadh Air guests.
Adam Boukadida, Chief Financial Officer at Riyadh Air, said, “We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience. Through our strategic partnership with Adobe, we will be able to create incredible, personalised experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.”
Anil Chakravarthy, President, Digital Experience Business at Adobe, said, “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalised, real-time digital experiences for air travellers. The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”
Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalised campaigns at scale. Real-time insights and interactions, powered by Adobe Experience Platform, will ensure Riyadh Air will be able to offer travelers in-the-moment communications on their preferred channel.
