Nissan Launches Innovative Web Platform
The introduction of ‘NISSAN ONE’ marks a significant advancement in India’s automotive industry, consolidating multiple customer touchpoints into one user-friendly platform tailored to meet customer needs.
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Nissan Motor India Pvt. Ltd. has rolled out its latest customer-centric initiative called ‘NISSAN ONE’, as part of its efforts to celebrate reaching 100,000 Magnite customers in 2024. This innovative web platform aims to streamline customer service by providing a single sign-on solution for various needs like inquiries, test drive bookings, car selections, and servicing.
Mohan Wilson, Director of Marketing, Product & Customer Experience at Nissan Motor India, said, “This robust, innovative platform reflects Nissan’s ‘Customer First’ philosophy. It provides information and customisations to cater to the specific needs of all buyers, both potential and existing.”
The introduction of ‘NISSAN ONE’ marks a significant advancement in India’s automotive industry, consolidating multiple customer touchpoints into one user-friendly platform tailored to meet customer needs. This initiative aligns with Nissan’s ongoing transformation plan for India, which includes the introduction of new Magnite variants, expanding its network, and appointing new leaders.
Furthermore, Nissan has introduced the ‘Refer & Earn’ program within NISSAN ONE, allowing existing customers to earn exclusive benefits by referring friends and family to purchase a Nissan car. Through this program, customers can accumulate points redeemable for various services and benefits, showcasing Nissan’s appreciation for its customers’ loyalty.
NISSAN ONE simplifies the customer journey by eliminating the need for multiple websites and platforms. It also enables targeted communication based on customer preferences, such as service reminders. With this platform, customers can now book real-time services, enhancing their overall experience with Nissan Motor India.
