personalisation

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.

The partnership will see the newspaper continue to leverage Taboola’s suite of products, including Taboola Feed, Newsroom, homepage and article personalisation, push notifications, etc.

This agreement empowers marketers with an encompassing platform to create, optimise, deliver, and monitor high-performing email campaigns at scale.

EngageLab showcased its AI-driven customer engagement platform that empowers businesses to deliver personalised, impactful experiences across multiple touchpoints.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

The addition of Qloo's taste data to JCDecaux's digital platform is designed to help advertisers get better results from campaigns run across digital OOH network.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.

Leverage Orchid AI to auto-allocate traffic to winning variants in real time and avoid having to wait for statistical significance.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.