personalisation

Grupo Comercial Chedraui has worked with Algonomy to roll out Active Content, aimed at delivering meaningful, real-time content to its customers across channels like email, SMS, and WhatsApp.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.

With this partnership, Costco gains a centralised system that enables its retail media team to operate more efficiently while providing better service to advertisers seeking to provide relevant messaging (or content) to Costco’s member base.

Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.

The expanded ecosystem helps organisations to deploy AI agents that drive real-time personalisation, marketing automation, and CX optimisation, using customer data from the Treasure Data Diamond Record.

Together, Iterable and Movable Ink are helping brands transform real-time customer data into dynamic, personalised content across every channel, streamlining campaign creation and deepening audience engagement.

With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.