personalisation

With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

Sitecore.ai combines editorial storytelling, episodic content, and hands-on interaction to show how agentic AI is transforming marketing.

Simon Data’s new Composable AI Agents give marketers hands-on control to uncover insights, personalise campaigns, and automate actions at scale.

Omnisend introduces several new AI-driven tools to support marketers, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand’s website.

The acquisition of Movable Ink by STG aims to boost AI-powered personalisation in marketing, combining innovation and customer-centric strategies to transform CXs.

As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?