performance marketing

CPA Tune allows performance marketers to hit their cost per acquisition (CPA) targets with minimal manual effort, ensuring their best-performing creatives reach the most valuable users.

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

The acquisition strengthens ROR’s ability to deliver integrated organic media solutions, expand into new verticals, and enhance the full customer journey for location-based service businesses.

The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.

Daniel is built to process real-time performance data, monitor competitors and market trends, support campaign planning, and manage paid media execution across key ad platforms.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.

In the Middle East, 80% of marketers face challenges integrating brand-building with performance marketing, 64% struggle with inconsistent messaging and resource allocation and 72% struggle with determining the influence of each channel.