Marketing measurement has never been perfect, but today’s most successful teams are rethinking how they interpret data, combining MMM, LTA, and incrementality testing to build more reliable frameworks for business growth.
As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.
ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.
The launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.
New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.
The launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.
As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.
As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.
