performance marketing

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.

The approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.

The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

Tahir Kheshgi explores how full-funnel strategies help brands capture evolving consumer intent, strengthen search visibility, and drive stronger business outcomes through connected customer journeys.

AURORA takes a different approach: it runs on INCRMNTAL's continuous, privacy-first incrementality engine, which uses causal AI to measure true impact across every channel, geo, and platform.

Creatify Agent orchestrates the full ad production process in a single conversation, prevents hallucinations, and puts marketers in the director's seat.

Marketing measurement has never been perfect, but today’s most successful teams are rethinking how they interpret data, combining MMM, LTA, and incrementality testing to build more reliable frameworks for business growth.

As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.

ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.

The launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.