performance marketing

The partnership between Intellibright and Peekaboo addresses a growing gap in marketing intelligence as AI-powered search reshapes how customers discover and evaluate companies.

The new report highlights the rapid growth of GenAI apps and the deeper integration of AI-driven tools into marketing workflows.

Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.

By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, Google, Snap, and global marketplaces, enabling smarter, more consistent cross-channel execution.

Audience Loop turns scattered spreadsheets and static lists into live, AI-enriched, graded audiences that marketers can activate and improve across channels.

Ecommerce brands using both platforms can now see Omnisend email and SMS results alongside the rest of their marketing data in Triple Whale – making it easier to understand what drives results, shifts budgets, and improves performance.

New AI-powered capabilities—including GenStudio for Performance Marketing, Firefly Design Intelligence, and Firefly Creative Production for Enterprise—simplify the process of scaling on-brand and personalised content.

VantagePoint reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market.

Omais Waiz, Performance Marketing Director, MultiBank Group, shares how data, psychology, and design come together to create apps that don’t just get downloaded but become part of users’ daily lives.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.