performance marketing

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

Most growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.

Fairing joins Vibe’s Attribution and Measurement integrations, connecting streaming TV campaigns with the tools marketers use to measure other channels.

The integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN.

Realize ID is a unified identity solution that allows advertisers to understand, reach and drive conversions for consumers that show intent, across a fragmented internet.

The 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.

Paid media optimisation across search and social for measurable growth.

ReelShort and its rivals didn't win on story alone. Their real edge is a data-driven acquisition and monetisation engine built like a game.

AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.

New PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.