Due to changes in customers’ needs following the pandemic, the business model once proven for the region is no longer relevant. Announcing the launch of its comprehensive new report, written in collaboration with NielsenIQ, an Advent International portfolio company, Bain & Company Middle East highlights how companies operating in the Gulf Cooperating Council (GCC) have […]
For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]
Logistyx Technologies, a company in strategic parcel shipping and fulfillment technology, released new research revealing 57 per cent of online shoppers around the world made at least one online purchase from another country in the last 12 months – while a further 22 per cent considered doing so. And 43 per cent agree or strongly […]
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]
With the widespread adoption of cloud computing, keeping sensitive information secure from vulnerability isn’t easy. Digital communication is the backbone of organisations. But in this time of remote or hybrid working environments, when businesses stay in touch with colleagues and clients across channels, new security risks have emerged. Digital transformation has increased the supply of […]
Sitecore the global leader in digital experience management software, recently announced that 89 per cent of customers in the UAE, and 91 per cent of customers in the Middle East and North Africa, have become digital converts since the pandemic and want to keep buying everything online. The research, conducted by YouGov MENA, surveyed more […]
It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s largest search engine, Google, and its parent company Alphabet. For the three months ending June 30, the online video sharing and social media platform booked its highest revenues ever, delivering […]
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience issues in the wake of the pandemic, research from enterprise software specialist IFS has revealed. The global study, which surveyed 1,700+ executives and 12,000+ consumers, uncovered that despite the majority of companies (66 per cent) […]
From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going high-tech We are in a pandemic mode for over a year now. But just as Ramadan has been extraordinary last year under the Covid-19 lockdown, this year as well, it will […]
Spotify purchased Betty Labs, the creators of sports-focused live audio app Locker Room. Though the terms of the deal have not been shared, Spotify has said that it will use the acquisition to accelerate its entry into the live audio space – a space that is, currently led by Clubhouse. Clubhouse has seen rapid growth […]
