OOH

By leveraging Vistar’s DSP, Haleon can execute data-driven, highly personalised DOOH campaigns at scale.

Powered by JCDecaux’s proprietary software, the ION Grand Façade LED supports immersive 3D content and dynamic digital engagements.

Horatio's inaugural OOH campaign, launched in partnership with 10k Advertising, is a mix of street advertising and wild posters found in Tribeca, Soho, the Flatiron, Union Square, Madison Square – and all along the West Side Highway.

This capability further expands Firefly’s touchpoints with consumers, across all of their devices, allowing even higher engagement and performance Firefly, a mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been […]

AdQuick.com, an out-of-home (OOH) advertising platform provider, has partnered with Lob, a direct mail automation platform provider, to offer cross-channel direct mail retargeting. This partnership enables advertisers to deliver direct mail advertising to an audience of consumers that has been exposed to outdoor ads. The direct mail retargeting capability is made possible through mobile device […]

Reveal Mobile, a location intelligence and geofencing marketing software company, has launched the Mira Console, a self-service platform for out-of-home (OOH) campaign measurement. The Mira Console delivers measurement reports for traditional, digital, place-based, programmatic, and moving OOH ad campaigns. It measures in-store, mobile app, and online actions that consumers take after being exposed to OOH […]

Reveal Mobile, the results-driven geofencing marketing company, announced that the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Reveal Mobile also announced Lyft, Inc. (LYFT) has become the first new customer of the expanded company. Lyft plans to use Reveal Mobile and Mira technology to […]

With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in an exclusive interview. How can B2B marketers leverage OOH advertising to reach decision-makers? James Heller: Traditionally, out-of-home (OOH) advertising has been a consumer marketing tactic. But now, with the use of […]

There’s little doubt that “unprecedented” will be the word of 2020. So, as we sat at the virtual drawing board six months ago to kick off planning for Wrapped, Spotify’s annual end of year campaign, we had to approach this campaign unlike year’s past. This year, Wrapped is about telling a story of gratitude and […]

AdQuick.com recently announced the availability of its new Performance-Based Marketing service. Lending from the CPE model in digital advertising, this hassle-free, no upfront payment model by AdQuick, claims to be the first of its kind for the OOH industry. AdQuick.com is a platform that allows marketers and agencies to complete the entire process of planning, […]