OOH

Snapchat and L’Oreal launch an AR powered beauty vending machine at Westfield Shopping Centre.

L&G brings in Limited Space as its media partner for digital out-of-home (DOOH) expansion in the UK.

Out-of-home is the lowest-emission media channel available, proven to be four times more energy efficient than BVOD.

Premier League giant Manchester City names Publicis Sapient as digital business transformation partner.

The aim here is to engage its customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.

T-Mobile will also help marketers and advertisers reach consumers with more addressable and measurable solutions, delivering greater efficiency and ROI.

By leveraging Vistar’s DSP, Haleon can execute data-driven, highly personalised DOOH campaigns at scale.

Powered by JCDecaux’s proprietary software, the ION Grand Façade LED supports immersive 3D content and dynamic digital engagements.

Horatio's inaugural OOH campaign, launched in partnership with 10k Advertising, is a mix of street advertising and wild posters found in Tribeca, Soho, the Flatiron, Union Square, Madison Square – and all along the West Side Highway.

This capability further expands Firefly’s touchpoints with consumers, across all of their devices, allowing even higher engagement and performance Firefly, a mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been […]