Omnichannel strategy

Industry leaders from retail, hospitality, and travel explored how brands can stay relevant, leverage data, and meet customers across channels to drive sustainable growth.

Martechvibe’s Asked and Answered: There’s been some debate about whether brands need to be ubiquitous in their messaging strategies. So, we asked the brains behind South Africa’s leading brands to share their thoughts on connecting more meaningfully with customers…

At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]

Nate Burke, CEO and founder, Diginius, shares his predictions for eCommerce trends in 2022, alongside helpful tips on how companies can adjust in an ever-changing market As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people where […]