omnichannel marketing

The Media Plan Optimizer also expands connectivity, enabling enterprise brands to integrate in-house or third-party MMMs and output generated plans into internal BI and reporting systems.

Apple’s WWDC 2025 marks a strategic leap toward AI-native, hyper-personalised, and spatially aware user experiences, giving marketers a preview of the tools and tech that will redefine customer engagement.

The launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.

To stay ahead, marketers are focusing their investments on Customer Data Platforms (47%), social commerce integrations (38%), AI-powered tools (35%), and omnichannel marketing automation (34%).

Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.

As touchpoints with consumers multiply, maintaining a consistent brand identity across all channels is vital for success. Businesses are required to deliver rich, interactive experiences that resonate with emotions both in the offline and online realms.

The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]

PFL is partnering with Iterable, the cross-channel marketing platform provider, to enable joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalised, and automated direct mail as an integrated part of the customer journey. Through the integration of the PFL and Iterable platforms, companies can develop data-driven campaigns that natively orchestrate […]

Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]