omnichannel marketing

The new integration allows Shirofune customers to bring Reddit into their existing cross-channel workflows instead of managing it as a siloed, manual effort.

Atlas Performance redefines supply-side optimisation, empowering partners to deliver, optimise, and transparently report on the outcomes advertisers demand, all while maintaining privacy and data integrity.

The new integrations provide real-time ingestion of product catalogues, customer profiles, order events, and behavioural signals, giving marketers a continuously updated view of every customer interaction.

The new AI-powered, one-to-one promotional solution by Eagle Eye delivers custom, individualised offers at scale with real-time execution

The report defines top performers as marketers reporting significantly stronger year-over-year performance compared to peers, highlighting a widening gap between leaders and laggards as programmatic matures.

The expansion of Commerce Media Solution gives brands new ways to reach high-intent shoppers and provides retailers with a revenue stream by monetising in-store displays, often covering set-up and operational costs.

With this expansion, Xnurta strengthens its position as a key platform for retail media intelligence, bringing Amazon, Walmart, and Criteo within a single AI-powered system that integrates data, automation, and optimisation for RMNs.

Klaviyo’s Marketing Agent autonomously plans and launches campaigns, while Customer Agent delivers 24/7 personalised assistance, enabling brands to execute marketing and service seamlessly within one AI-first B2C CRM.

Unlike one-off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end-to-end actions, accelerating time to ROI and driving measurable business impact.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.