Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual shoes or jerseys. The platform, welcome.swoosh.nike, is in beta and consumers can join starting this month. The brand aims to launch its first digital collection, with member input, in early 2023, […]
The GThaler Universe will provide the technologies needed for organisations and individuals to create and enter into the metaverse. In Dubai, the construction of The GThaler Universe started aiming to be the first metaverse. The GThaler Universe, powered by Ethereum and Polygon blockchains, is working with a global team from 18 countries to create a […]
As the metaverse gains more traction, it brings a rise in marketing opportunities for businesses. This new platform, touted as the future of the internet, is a different approach to all things marketing, Pivotroots look at how brands should approach the metaverse and take advantage of its marketing opportunities. What is the metaverse? The metaverse […]
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
6thStreet.com has announced its launch in Egypt for customers to shop over 800 international brands, including Aldo, Dune London, Tommy Hilfiger, Adidas, Nike, Skechers, Crocs, and many more. The eCommerce platform provides online shoppers with a complete omnichannel experience, enabled by real-time integration with over 1850 Apparel Group retail stores. 6thStreet.com will extend its 100-day […]
Stagwell announced that it has fully acquired Instrument, a digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games. Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018. “Instrument […]
Nike announced that it is partnering with Roblox to create a virtual world called Nikeland on Roblox’s online gaming platform. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to “The Floor Is Lava.” It’s modeled after the company’s real-life headquarters. Nikeland will be free (for now). […]
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands. Why the Sudden Interest? Cable TV entered the living room after the […]
