Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
OpenText, an Enterprise Information Management (EIM) leader, announced that Forrester Research, Inc. has named the company a leader in the newly released report, The Forrester Wave™: Software for Digital Process Automation for Deep Deployments, Q2 2019. The report, designed to help application development and delivery professionals select the right solution partner for their enterprise needs, […]
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
Microsoft and Oracle to interconnect Microsoft Azure and Oracle Cloud. Experts say it’s a jab at cloud computing leader Amazon Web Services. Microsoft and Oracle recently announced a cloud interoperability partnership, enabling customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. According to the press release shared by Microsoft, enterprises […]
Google Inc. announced on June 6, 2019, that it was acquiring data analytics start-up Looker for USD 2.6 billion in cash. This is the fourth highest price paid by Google for an acquisition, its last big acquisition being Nest for USD 3.2 billion in 2014. This also marks as the first major acquisition for new […]
Braze was previously named a leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017. Braze, the leading global customer engagement platform, announced that Forrester named the company in the “Now Tech: Cross-Channel Campaign Management Report.” The report is an overview of 42 vendors across 15 different functional capabilities, putting them into three segments. In […]
Google says the gallery ads are part of an effort to make search results more visual. Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year. The search giant announced an […]
