Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases. AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]
Omnisend annual research on email newsletters analysing the best times to send campaigns finds that emails sent at 8 am perform the best on Open Rates, Click-through Rates, and number of orders. Omnisend, an omnichannel marketing platform built for ecommerce, has released a report analysing over 2 billion campaigns sent by marketers using the platform. […]
Study finds radio continues to reach more people on a daily and weekly basis than any other media and dominates consumer listening across all dayparts. Podcast listening experiences fast growth, especially among Gen Z and younger Millennials, as more people use podcasts as a daily escape. Rise of smart speakers adds to radio listening in […]
The family of agile marketing tools helps marketers publish more work, complete projects on time and prove value to stakeholders. CoSchedule, one of the fastest-growing marketing platform on the Inc. 5000 list, announced the launch of its new CoSchedule Marketing Suite. The Marketing Suite helps marketers stay focused, deliver projects on time and make their […]
Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year. The third annual State of Email Security Report, by Mimecast, reveals an increase in targeted attacks like impersonation fraud, spear phishing and business disrupting ransomware. The report includes insights from 1,025 global IT […]
Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
OpenText, an Enterprise Information Management (EIM) leader, announced that Forrester Research, Inc. has named the company a leader in the newly released report, The Forrester Wave™: Software for Digital Process Automation for Deep Deployments, Q2 2019. The report, designed to help application development and delivery professionals select the right solution partner for their enterprise needs, […]
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
Microsoft and Oracle to interconnect Microsoft Azure and Oracle Cloud. Experts say it’s a jab at cloud computing leader Amazon Web Services. Microsoft and Oracle recently announced a cloud interoperability partnership, enabling customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. According to the press release shared by Microsoft, enterprises […]
