Netflix

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor.

With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]

Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]

The strategy helps you identify customer touchpoints that lead to conversion so that you can reallot your budgets to maximise ROI Though new channels and platforms are developed quite frequently to bolster marketing performance further, despite these advancements, it isn’t easy to understand how these channels and platforms work in unison. Moreover, each platform may […]

As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]

Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]

By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]

TLDR: NPS is the percentage of customers who answer with a nine or ten (known as “promoters”), minus the percentage of customers who answer the NPS question with a six or lower (known as “detractors”). It is a number that can be gathered and tracked regularly, for the business, store, product, and customer service team. […]

Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]

“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]