Netflix

The acquisition brings together two entertainment businesses, combining Netflix’s innovation, global reach and amazing streaming service with Warner Bros.’ century-long legacy of storytelling.

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

The partnership reflects Netflix’s commitment to providing advertisers with greater choice and reach, enabling them to tap into a highly engaged global audience that turns to Netflix daily for series and films.

Netflix’s Ads Suite will use generative AI to create modular ad formats that seamlessly integrate advertisements within show environments, delivering a more immersive and relevant viewer experience.

Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences?

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Freshworks Embeds Generative AI To Improve Quality And Efficiency […]

Key benefits of the solution include independent, third-party reporting in the IAS Signal platform. Integral Ad Science (IAS), a provider of digital media quality solutions, today launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan to ensure advertising campaigns running on Netflix are delivered fraud-free and seen by real viewers. IAS’s independent, third-party ad […]

The multi-year agreement spans US, Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behaviour Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. In the […]

Consumers in the US and UK will be trimming non-essential purchases and scaling back on discretionary spending — behaviour already taking place this holiday season. Those are prime findings from an SMG study that polled more than 15,000 consumers across the two countries regarding spending habits in the next 12 months. In the UK, 63 […]

A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]