We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]
Alsaif Gallery, a Saudi Arabia-based home appliances and kitchenware brand, has partnered with MoEngage to drive insights-led customer engagement. Founded in 2006, Alsaif Gallery is an offline retailer for kitchen appliances in Saudi Arabia. Traditionally an offline retailer, the brand started its ecommerce business in 2017, and post 2020 witnessed 100 per cent year-on-year growth […]
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience.
Emails that perform best are deeply personalised, segmented for the right audience, and sent at the appropriate time in the customer journey. MoEngage released its What’s Working for Email in 2022: Benchmarks and Insights from Around the World report. It analyses the performance of more than 5 billion marketing emails sent on MoEngage’s customer engagement […]
MoEngage, the insights-led customer engagement platform, announced that it has raised $77 million in Series E funding led by Goldman Sachs Asset Management and B Capital, with participation from the company’s existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India. MoEngage will use the additional funds to deepen its […]
MoEngage is all set to host its flagship event, #GROWTH Summit 2022 on May 19th, 2022 in Dubai MoEngage, the insights-led customer engagement platform has announced that its interactive, insightful, and in-person event – #GROWTH Summit 2022 will be held on May 19th in Dubai. The flagship event is an invite-only conference for entrepreneurs, growth […]
MoEngage has partnered with Microsoft to allow enterprises to gather insights and run personalised, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue. The collaboration allows brands to use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles and export them to MoEngage to engage them with […]
MoEngage, the customer engagement platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA. The synergy of MoEngage and e-CENS combines the power of data insights with expert data analysis management. Consumer preferences and purchase behaviour in the MEA have changed rapidly due to increased digital […]
MoEngage, an insights-led engagement platform has enabled Middle-East’s premium retail brand Azadea Group to drive omnichannel personalisation and real-time customer engagement across the customer’s digital buying journey with its hyper personalisation solution suite. As part of the collaboration, Azadea group leverages MoEngage’s AI-powered customer journey orchestration, personalisation capabilities, and in-built analytics, to craft a truly […]
