MoEngage

RCS for business also provides the flexibility to revoke messages and utilise fallback options to other channels, including SMS, ensuring seamless communication and maximising reach.

MoEngage will also help Mazadak in tracking the behaviour of the customer.

Alamar Foods, a Saudi-based leading Quick Service Restaurant (QSR) operator has partnered with MoEngage, a marketing automation and customer engagement platform to drive personalised communication with its customers.

Almosafer will leverage MoEngage’s capabilities, such as advanced segmentation, automation, and personalisation capabilities.

The brand is also leveraging other channels like in-app and on-site messaging to engage with customers and plans to integrate SMS.

The collaboration will allow CoinMENA to leverage MoEngage to gather customer data points and engage with them with relevant personalised messages.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

The partnership with MoEngage will assist the brand in enhancing customer engagement.

The home and kitchenware brand will also plan to leverage the single analytics platform to cover all the channel metrics.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape.