mobile

Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.

As attention becomes the most valuable currency, mobile marketers are turning to AI-powered creatives, UGC, and playable content to make ads more immersive, personalised, and performance-driven.

NBK encourages its customers to update their data and provide the bank with new e-mails and Virgin Mobile numbers.  To help customers make their transactions faster, the National Bank of Kuwait (NBK) announced enabling customers to update their mobile numbers via NBK Mobile Banking App or NBK Online Banking, using their new Virgin mobile numbers. […]

Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]

Optimising martech –  managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]

Comscore announced an agreement with podcast platform Acast to provide brand safety targeting solutions for podcast and audio content as Acast’s brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand’s messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore’s […]

Data quality platform Webbula is offering brands, agencies, media companies, and platforms access to Webbula’s audience data across more streaming channels through Tru Optik’s new self-service data marketplace.  Webbula’s audience data includes several strategic data segments, including demographics, B2B, automotive, consumer interests, political, and financial. Now, customers can extend their reach to these audience segments […]

Braze was previously named a leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017.  Braze, the leading global customer engagement platform, announced that Forrester named the company in the “Now Tech: Cross-Channel Campaign Management Report.” The report is an overview of 42 vendors across 15 different functional capabilities, putting them into three segments. In […]