mobile apps

The partnership aims to deliver personalised content to Samsung users through Taboola’s publisher network while helping publishers reach a wider audience.

AdsAdvisor is expanding its reach with a global launch, evolving to serve a wider audience across the mobile app market.

Sentry will integrate Emerge Tools’ product line into its application monitoring platform – creating the complete mobile app monitoring solution.

Retention-focused strategies are essential for unlocking sustainable growth and maximising ROI.

Post-Back is powered by Aarki’s proprietary AI platform and sifts through real-time user signals to create cohorts of high-value consumers.

The new CaltexGO app features a redesigned user interface to improve navigation and usability.

Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.

Amazon Pay and MakeMyTrip India have announced a strategic long-term partnership to offer travel services on Amazon.in which includes its suite of mobile apps and websites. The partnership will help Amazon Pay create a convenient experience and provide greater value for its customers with access to MakeMyTrip’s best in class travel offerings. Commenting on the […]

The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]

Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]