Mobile App Marketing

Tech-enabled loyalty innovation and customer value creation.

With Operate inside Shift AI, a studio can define that experience by segment, down to the screen itself, and ship it instantly, instead of waiting on a review process.

Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.

As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.

AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]