Metrics

Shared goals, clear priorities, and constant communication will ensure cross-functional success with internal and external partners.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

LCI for the automotive industry is a closed-loop attribution platform that provides incremental sales and visit lift metrics.

By leveraging advanced artificial intelligence to reveal a company’s innovation behaviour, it provides insights into the company's innovative potential and strategy.

For customer experience and VoC, capturing customer sentiments is crucial beyond just quantitative feedback. How are tech and analytics helping brands?

Many companies lack a clear CX vision and strategy that encompasses their current situation and desired goals while considering the perspectives of customers, employees, and the business itself. Swinscoe believes he has the perfect solution.

Marbyl analyses podcast content around topics and areas of interest, providing a deep learning analysis of every episode while unlocking the content for search. Tree Goat Media has launched Marbyl for search and discovery of podcasts and interesting moments within them. “Podcasting has picked up a lot of steam over the last decade, but the […]

Exploring the 3W1H of measuring branding campaigns and discussing why, what, who and how you should measure your campaigns to achieve your business objectives.   Measuring the effectiveness of branding campaigns is essential to the success of any marketing strategy. It helps businesses identify what’s working and what’s not and make data-driven decisions that optimise their […]

Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]

GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]