The Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. […]
GfK, a provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study. The study is aimed at understanding how Middle East Consumers feel about key evolving trends happening globally as well as here in the Middle East and seeks to uncover key trends, barriers, needs, gaps, and drivers impacting […]
Meta has launched Meta Pay, a dedicated digital wallet for use within the metaverse. The new wallet is essentially a rebrand from the company’s former Facebook Pay service and will keep fulfilling the same functions that its predecessor did in the past. This time however it will also be a universal way of paying for […]
Silicon Valley’s tech giants are placing large bets on the metaverse, but what precisely is it? The metaverse is envisioned as a next-generation internet where the actual and virtual worlds perfectly combine to produce immersive experiences, depending on who you ask. This metaverse, which is a tapestry of numerous technologies, creates 3D virtual environments where […]
Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]
Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging
Recently, Volkswagen South Africa stepped into the metaverse with an NFT treasure hunt, launching the campaign to promote its latest Polo model’s safety and intelligence features. “This is our first dabble in the metaverse, and the response to the campaign has been unprecedented. My advice to brands starting their journey with the metaverse would be […]
Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now. On […]
Virgin Mobile Kuwait has announced its metaverse programme to collaborate with Kuwaiti content creators on platforms including The Sandbox. The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco. In addition to The Sandbox, Virgin Mobile is also collaborating with global […]
The Dubai Metaverse Strategy aims to increase the contribution of the metaverse sector to the emirate’s economy to $4 billion by 2030 The Dubai Metaverse Strategy, which was announced by the Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum earlier this month, aims to increase the contribution of the metaverse sector to the emirate’s economy […]
