MENA

The rollout will make ChatGPT Ads available to leading media agencies, brand networks and regional advertisers across these markets.

Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.

Mobile ordering now dominates food delivery in the MENA region, driven by aggregator apps, social discovery, and AI-powered restaurant tech. New data reveals how mobile-first dining is reshaping restaurant operations, marketing strategies, and consumer behaviour.

Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.

A risk mitigation platform for lenders, spocto leverages artificial intelligence (AI) and machine learning (ML) to provide lenders with an enhanced CX. spocto, a Yubi company, has launched in the Middle East and North Africa (MENA) with regional headquarters in Dubai International Financial Centre (DIFC). As a leading risk mitigation platform, spocto is establishing a […]

The tools and resources are available across the Middle East and North African (MENA) region. Instagram announced new tools and resources designed to support parents, guardians and teens on the platform. The tools and resources are available across the Middle East and North African (MENA) region. The new suite of supervision tools will allow parents […]

Likee, a popular short-video platform in the Middle East and North Africa (MENA), is transforming how people consume content and acquire knowledge. Likee, a popular short-video platform in the Middle East and North Africa (MENA) region, is transforming how people consume content, acquire knowledge, and become familiar with various fields such as health, cooking, art, […]

With this partnership in place, Yazel to exclusively represent and sell Adverty’s inventory in MENA. Adverty AB unveiled an exclusive partnership with Yazle –a global digital media company specialising in innovative and creative digital advertising campaigns. This agreement allows the digital agency to exclusively represent and sell Adverty’s inventory in MENA. It will enable regional […]

A Cloud Solutions Company and a Leading Salesforce Partner in MENA come together. Publicis Sapient, a digital business transformation company, announced the acquisition of Changi Consulting, a cloud solutions company.  Based in Dubai, UAE, Changi was founded in 2010. As Salesforce’s longest-running partner in the UAE, Changi has represented Salesforce in the UAE over the […]

Consumers are also making purchases in increasingly diverse ways, including through voice assistants and social media apps, revealed Mastercard’s New Payments Index 2022. Some 85 per cent of people in the Middle East and North Africa (MENA) have used at least one emerging payment method in the last year, including tappable smartphone mobile wallets, BNPL, […]