Admix, the hypergrowth technology company guiding brands into gaming and the metaverse has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, Asia, to bring In-Play advertising to the group’s clients. JGroup will now make Admix’s In-Play ad placements part of the media mix they offer for DOOH brand […]
DViO Digital, a global creative-tech and digital-first marketing agency, has been appointed as the social and digital media marketing agency for Fast Company Middle East. One of the fastest-growing digital agencies of 2022, DViO Digital will be leveraging its digital and social media expertise to strategise the launch of Fast Company in the Middle East […]
Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
Despite online shoppers' desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?
While the conversation about data-driven decisions is hotter than ever in the marketing world, fundamental challenges such as siloed data present a real operational problem. Maha Alaoui, Manager – Solution Engineering – Middle East & North Africa (MENA) at Salesforce speaks about the steps companies need to take to build a single system of record. […]
Dubai CommerCity, has teamed up with eCommerce strategy consultant, Techies Infotech. By developing customised eCommerce strategies tailored to the Middle East and North Africa region (MENA), the partnership aims to spur growth for local and international brands in the region. With the platform provided by Techies Infotech, eCommerce ecosystem leaders can connect, co-create, co-market, co-sell, […]
Argaam Investment Company, the owner of Argaam Portal, signed an exclusive advertising agency agreement with information technology service provider Speakol. Under the agreement, Speakol will serve as the advertising agent of Argaam’s platforms inside and outside the Kingdom of Saudi Arabia. Argaam is Saudi Arabia’s go-to-portal for financial data and economic analysis. It provides investors, […]
GoDaddy, the firm that empowers everyday entrepreneurs, is tying up with MyFatoorah in the Middle East and North Africa (Mena) region, to offer new payment solutions to GoDaddy’s eCommerce solution. MyFatoorah, a local UAE payments provider, specialises in secure, swift payment solutions across the GCC region. The new addition to the GoDaddy E-store offering in […]
Aramex, the global provider of comprehensive logistics and transportation solutions, announced that it has partnered with Virtuzone, the company formation specialists in the UAE, to launch AMP – the first eCommerce-focused accelerator programme in the UAE and the MENA region. As an official partner of Virtuzone for AMP, Aramex will provide AMP members with preferential […]
YouTube announced the arrival of its YouTube Shorts Fund in each of Saudi Arabia, United Arab Emirates, Egypt, Algeria, Iraq, Bahrain, Jordan, Kuwait, Lebanon and Morocco. Starting December 5, the company will reward creators and artists who make creative and unique Shorts for their contributions. The global US$100M fund was initially announced back in May […]
