Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.
Under the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba’s data and analytics to bolster its value to brands and agencies.
As part of the collaboration, Spectrum Reach has become a partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.
Outcomes+ by Comcast Advertising is an activation and attribution solution designed to help local to global advertisers target audiences from granular to broad, measure impact, and optimise campaigns.
Quotient, a digital media and promotions technology company, has released an impression-based multi-touch media measurement methodology for clients across on- and offsite display, digital out-of-home, and sponsored search media channels via Quotient analytics. Quotient’s Retail Media offering now helps companies measure ad performance across one or multiple consumer touchpoints, aggregate overall impressions, and view performance […]
