MartechVibe

Ask the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.

Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.

The consumer has evolved, and brands are trying to catch up. Keep the message simple, and build a community where people genuinely talk about your brand, says Layla Akuri, Partner and CEO at Nadine Njeim Beauty. Word of mouth today is far more valuable than running an ad.

In an editorially-driven initiative, the team is studying how CXOs in the Middle East are lifting customer experience by optimising customer service strategies.

The editorial-initiative studies how marketing leaders in the United Arab Emirates are leveraging first party data to drive retention and loyalty among customers Martechvibe’s editorial team is looking for experts from the region to participate in a survey entitled Reimagining Customer Retention with First Party Data. Participate in the survey: First Party Data survey. The […]

Martechvibe speaks to enterprise technology leaders about the impact of inclusivity on product development and business outcomes In the modern workplace, corporate projects are the products of the mental work of big teams with all kinds of intellects. Naturally, inclusivity affects the development chain and, ultimately, the outcomes. But how?    We spoke to technology leaders […]

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with Epsilon announced the […]

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with WebEngage announced the […]

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with Epsilon and WebEngage, […]

Martechvibe will honour 30+ enterprises leading the change via loyalty and retention strategies driven by data and powered by technology. Epsilon and WebEngage are presenting sponsors for the Martech Power List for loyalty and retention, respectively.  The Martech Power List will be announced on 15 December, highlighting the list of enterprises in the Middle East […]