MarTech

Exverus brings experience in full-funnel media planning, while Brainlabs applies AI-driven media strategies to enable deep understanding of customers and the ability to influence action—driving real business outcomes.

With Pietra AI Assistants, Pietra is aiming to make it easier for anyone with an idea to build a scalable, profitable business more quickly and efficiently.

Pulse Ai: Competitive Intelligence allows multi-location businesses to access an overview of competitors and drill down into a regional insights map, highlighting strengths and gaps by city, state, region, or individual location.

Unlike other competitive solutions in-market, IQM offers a CPM based pricing model, rather than requiring subscription fees or per-activation charges for access to the audiences.

Flamel.ai’s social advertising tool release integrates easily into its marketing platform, which supports organic social media, content marketing, brand compliance and local activation.

Faye will design, customise, and optimise HeyGen’s AI tools to work seamlessly across client systems, helping brands modernise communication, personalise engagement, and accelerate content production at scale.

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

With Smart Answers, visitors can type natural language questions into the search bar and receive a direct, AI-generated answer that appears instantly above website search results, similar to Google AI Overviews.