MarTech

Hyland continues to advance enterprise content management with AI-powered content intelligence, agentic automation, and real-time insights.

Zora AI, integrated with Oracle Fusion Cloud and running on Oracle Cloud Infrastructure, helps organisations boost efficiency, gain insights, cut costs, and simplify complex business processes.

An elite list of business, technology, and marketing leaders are set to come together at the Dubai event to discuss the future of retail. The agenda will spotlight how leading brands overcome barriers and leverage AI to transform CXs, drive personalised engagement, and add scale.

The acquisition will bring Apromore’s domain expertise in process intelligence and optimisation directly into the Salesforce platform.

Airship now enables brands to create rich, two-way conversations that build customer trust, combat the rise of SMS fraud, and accelerate business outcomes.

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

The SAP Business Suite updates represent a step forward in using AI, data, and applications to support more efficient, informed, and resilient business operations.

The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.

Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.