Across seven articles, the edition builds a coherent view of how marketing is evolving in response to structural changes in technology, consumer behaviour, and organisational design.
With the Keypoint Engage suite, Keypoint Intelligence is expanding its ability to help organisations evaluate and optimise the role of print and document technologies across business functions.
Aprimo’s Agentic DAM uses specialised AI agents to automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalise content dynamically.
The platform enables advertisers and Candid's own agencies to execute strategy, research, campaigns, and media buying with greater speed, precision, and efficiency.
As AI tools become central to content production, marketers face a new challenge: scaling output without losing brand voice. Here’s how teams can move beyond basic generation to build AI-powered systems that protect differentiation, optimise performance, and deliver truly personalised messaging.
Decagon’s new outbound voice capability enables voice agents to proactively call customers, with voice models fine-tuned to handle the unique technical challenges of outbound calling.
On International Women’s Day, Martechvibe asked women in leadership roles across marketing, finance, and technology about what advice they would give their younger selves starting out their careers, knowing all they know now.
The Incubator is the second program under AI Digital Labs, following the AI Creative Studio, which helps agencies bring creative and media concepts to life rapidly with production-quality outputs at scale.
Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.
Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.
