Marketing Automation
AI-Led Recommendations: 5 Secret Strategies to Unlock Personalisation at Scale
The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by their first names and wishing them on their birthday or anniversaries. But, that degree of personalisation just doesn’t cut it anymore. Your customers continue to grow smarter, more informed, and demanding. […]