marketing

Five expert tips from SAP Emarsys’ Masterclass panel session to help inspire your own CPG strategy.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

Combining 2X’s global managed services model with Copy.ai’s AI capabilities offers a subscription-based alternative to traditional in-house labor or high agency fees.

With 48% of marketers using 11 or more digital channels, the key to success lies in prioritisation, data-driven optimisation, and seamless cross-channel integration.

JTS will leverage AMS’s resources and expertise in high-speed inkjet printing, large-format printing, and intelligent inserting to enhance its existing offerings.

From leveraging in-store digital experiences to fostering trust through privacy-forward data practices, the potential to create an impactful and inclusive retail media network is greenfield.

It is an innovative direct-mail platform which combines the ease and effectiveness of email-style personalisation.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

REWIND 2024: The advertising industry is transforming as brands adapt to mobile-centric consumer behaviours, confront challenges posed by MFA websites, and embrace privacy-first strategies to drive meaningful and ethical engagement.

With over 90% growth in 2024, Mobupps has capitalised on cross-platform strategies integrating CTV, mobile & web.