Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.
From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.
Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?
Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.
Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. eCommerce marketing automation helps online store owners scale their businesses in an automated manner— increasing revenue and sales. “Though we’ve had existing partnerships and robust integrations with eCommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to […]
Sendinblue, providers of a digital marketing platform for small to medium-sized businesses, has acquired scheduling and video conferencing software company MeetFox. With MeetFox, Sendinblue customers can integrate a scheduling component through various channels, such as a website, app, email, social media page, or direct messaging, so they can schedule in-person and online appointments with clients […]
Agency Revolution, an FMG Suite company, serving independent insurance agencies, recently announced an integration that connects the company’s marketing automation platform, Fuse, with Partner Platform’s innovative web-based insurance agency management system(AMS). This much-anticipated integration enables mutual customers to leverage the power of the client and policy data in their Partner Platform AMS to trigger the […]
BetterCommerce, the eCommerce company, has acquired India based AI startup CanisHub that specialises in personalisation and marketing automation solutions for eCommerce businesses. The new capabilities gained through the acquisition have enabled BetterCommerce to launch BetterEngage, a new AI-powered solution that delivers cognitive recommendations and hyper-personalisation at scale. BetterEngage will allow brands and online retailers to […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
