Marketing Automation

Airship’s Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features.

The launch of Active Intelligence reflects a move toward automation that aligns marketing efforts more closely with defined business goals across multiple channels.

LeadEngineAI is powered by AUVIA, an AI assistant designed to convert leads in fields like medical aesthetics, dermatology, cosmetic surgery, hair restoration, weight loss, hormone therapy, and elective dentistry.

B2bConnect provides marketing teams access to key data like demographics, contacts, and industry codes to help SMB marketers target the right prospects more accurately.

Google Cloud’s Vertex AI helps Philips update marketing touchpoints more efficiently, manage compliance effectively, and ensure better use of existing and new assets by improving visual matching.

Iterable Nova will leverage Iterable's flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.

Zeta's fully customisable Agentic Workflows enable marketers to chain Zeta’s generative AI agents to perform complex tasks and drive impactful results throughout the customer journey.

AI-powered marketing automation firm Mapp lands $13m in a funding round led by O’Connor Capital Solutions.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?