Marketing Automation

Adobe’s Experience Platform Agents use built-in AI within its enterprise tools to help teams work more efficiently and complete tasks faster.

Piper uses a business’s Marketo Engage data—including lead details, account information, and campaign engagement history—to create personalised experiences at scale.

By integrating with GlassHive, ConnectWise partners can now access sales and marketing automation capabilities powered by advanced AI technology.

Ansira's strategic acquisitions bring together like-minded, talented teams who will continue to drive innovative platform development, benefiting from the complementary technologies of BrandMuscle and SproutLoud. 

By using MoEngage's marketing automation capabilities, Hapido.com plans to ensure a consistent and cohesive customer experience across all channels.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

The companies will also apply their generative AI engineering expertise to new automation applications, with an initial emphasis on transforming manufacturing, supply chain, call centers, and cloud transformation use cases.

Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. eCommerce marketing automation helps online store owners scale their businesses in an automated manner— increasing revenue and sales. “Though we’ve had existing partnerships and robust integrations with eCommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to […]

Sendinblue, providers of a digital marketing platform for small to medium-sized businesses, has acquired scheduling and video conferencing software company MeetFox. With MeetFox, Sendinblue customers can integrate a scheduling component through various channels, such as a website, app, email, social media page, or direct messaging, so they can schedule in-person and online appointments with clients […]