Marketing Automation

Treasure AI also launched Personalization Studio and announced it will price email on customer engagement, such as clicks, rather than send volume.

Powered by Movable Ink's MCP Server and complemented by a growing set of specialised AI assistants, the launch advances the company's Programmatic CRM approach.

The new MCP Server connects AI assistants such as Claude, OpenAI Codex, Microsoft Copilot, and Google Gemini directly to ObservePoint.

The new AI Ingestion Agent reads media plan spreadsheets in any format and turns them into clean, governed data in seconds.

MessageGears enables AI-driven campaign creation, execution and personalisation directly from live warehouse data, with built-in governance and predictive intelligence.

The acquisition expands Hightouch’s integration capabilities, giving marketing teams’ AI agents more of the data they need to make decisions.

Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behaviour, directly into Listra.

Anthony Rotio on why experiments must become durable memory, why warehouse‑native CDPs beat stale copies, and the limits he won’t compromise to chase automation.

MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.