Marketing automation platforms are invaluable, but this increased automation activity across global brands has called for improved marketing strategies With social distancing playing a significant role in recent times, digital communications have skyrocketed across brands, and a “digital communication fatigue” seems to have set in. Personal communications through digital screens increased so much that it […]
As brands enter into the era of a digitalized world, they need to take steps for onboarding all the stakeholders in an organization to support the implementation and integration of marketing technology. The unprecedented pace of the digital transformation journey has left no options for brands but to finally start investing in the right tools […]
A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]
Springbot, a marketing automation platform, adds a new messaging channel and personalisation opportunity for retailers with the launch of Short Message Service (SMS) Marketing This allows merchants to plan their communication strategy across email, social and now text with their shoppers. After an easy setup and keyword selection process, retailers can use the channel to […]
SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand […]
MoEngage is the youngest company and the only ‘Strong Performer’ to be featured in The Forrester Wave: Mobile Engagement Automation, Q3 2020 MoEngage is also the youngest company to be recognised in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Automation. MoEngage announced that it’s insights-led customer engagement solution has seen rapid adoption […]
Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients The company is also integrating its email marketing and marketing automation solutions to Pipedrive. Liana’s Partnership with Pipedrive enables streamlining the actions between sales and marketing teams and improving their mutual efficiency. According […]
Knorex today announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of the cross-channel marketing cloud platform, today announced the launch of its […]
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]
Eulerity, the leader in modern marketing automation for multi-location businesses, today announced the appointment of Julie Samuels to Senior Director of Growth for Eulerity’s franchise division. As Eulerity’s Senior Director of growth, Samuels will oversee critical functions and Eulerity’s key franchise revenue businesses. Samuels will be based out of Eulerity’s New York office and will […]
