marketers

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

In 2025, Google faces mounting legal pressure, major AI search updates, and internal shifts. Here's a breakdown of the latest developments—and what marketers need to know to stay ahead.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.

Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities.

There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]