machine learning

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

SKUtrak Promote provides CPGs with the rich and nuanced insights they need to plan, evaluate and decide their promotional strategy.

AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.

The new AI-powered addition brings enhanced detection capabilities, increased accuracy, and faster response times for fraud protection.

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history

The solution enhances true data-driven decision-making for healthcare organisations navigating a turbulent economy — and beyond Authenticx, the new standard in healthcare for listening to customer voices at scale, has released a new autoscoring tool to automate data analysis and alleviate the burden of existing healthcare resource constraints. This tool automatically evaluates and scores customer […]

Using first-party data and advanced analytics, the solution helps businesses optimise pricing at the SKU level for profit, conversion, or a balance of both. Boxed, Inc., the technology-driven company specialising as both an ecommerce retailer and ecommerce enabler, announced that Spresso, its SaaS modular solution platform, is now available on the Google Cloud Marketplace, indicative […]