machine learning

To continue its rapid pace of innovation and adoption, TwelveLabs will use its Series B funding to invest even more heavily in research and development.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history An eCommerce store worth it’s salt is always good at one thing – recommendations. A crucial psychological strategy to hold your […]

The solution enhances true data-driven decision-making for healthcare organisations navigating a turbulent economy — and beyond Authenticx, the new standard in healthcare for listening to customer voices at scale, has released a new autoscoring tool to automate data analysis and alleviate the burden of existing healthcare resource constraints. This tool automatically evaluates and scores customer […]

Using first-party data and advanced analytics, the solution helps businesses optimise pricing at the SKU level for profit, conversion, or a balance of both. Boxed, Inc., the technology-driven company specialising as both an ecommerce retailer and ecommerce enabler, announced that Spresso, its SaaS modular solution platform, is now available on the Google Cloud Marketplace, indicative […]

Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]

It’s no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business. Many organisations are focused on finding the “AI silver bullet” fix, but the reality is being data-driven is a continuous journey, not a destination. While the data deluge can be […]

Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging