loyalty

Daniel Hagos talks about the future of loyalty, the evolution of personalisation, and why consent, culture, and channel orchestration now define modern customer experience.

Marketing leaders from Team Saudi, Amsa Hospitality, MSQ Middle East, and Cenomi Centers share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.

Mike Fong, Senior Solutions Engineer at ObservePoint, explains why brands must move beyond ROI to focus on transparency, accessibility, and usability.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…

KPI dashboards may show green, but your customer’s experience could be flashing red. While early-stage companies focus on metrics, what’s often missed is the growing disconnect between customer expectations and what’s actually delivered.

Represent puts focus on community as company migrates loyalty programme to LoyaltyLion.

The gamification strategy is part of MyRepublic’s efforts to boost engagement, loyalty, and long-term customer value.

By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.