Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]
AdAdapted, a shopping list marketing and insights platform provider, has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting. AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across […]
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
Ampersand announced a data and technology integration with LiveRamp, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the same calibre of audience customisation for multiscreen linear and streaming TV plans that they are accustomed to for all of their non-TV media investments. Through the integration with LiveRamp Advanced TV Solutions, Ampersand’s […]
LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]
