Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
ViralGains, the zero-party data gathering and advertising platform for finding, understanding, and nurturing new and returning customers, and LiveRamp, the industry’s data enablement platform, announced a partnership that will enable marketers and advertisers to extend ViralGains’ Zero-Party & VoiceAlike Audiences across more than 400 partners in LiveRamp’s digital portfolio. With a clear shift in the […]
Offering allows marketers to collaborate and enrich their first-party data and audiences for planning, targeting, activation, and measurement. IRI and LiveRamp, a data enablement platform provider, have further strengthened their partnership by offering transaction data for 45 million households and IRI ProScores for purchase-based propensity audiences within the LiveRamp Safe Haven platform. The offering allows […]
LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange. With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enhance reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement, and optimisation, and customer preferences, opt-outs, […]
Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]
AdAdapted, a shopping list marketing and insights platform provider, has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting. AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across […]
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
Ampersand announced a data and technology integration with LiveRamp, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the same calibre of audience customisation for multiscreen linear and streaming TV plans that they are accustomed to for all of their non-TV media investments. Through the integration with LiveRamp Advanced TV Solutions, Ampersand’s […]
LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]
