LiveRamp

Publicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.

Built in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.

Through Cross-Media Intelligence, marketers can unlock insights by incorporating Meta campaign data into broader cross-media measurement workflows.

The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.

Adobe GenStudio for Commerce Media Networks is a new offering that enables global retailers to help partner brands become active advertisers on commerce media networks.

DoorDash’s new ad formats, global offsite reach, and a LiveRamp partnership give advertisers new ways to connect with high-intent consumers ready to buy.

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half.

The expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimisation — with governed access to premium data, all from one central hub.