LiveRamp

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half.

The expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimisation — with governed access to premium data, all from one central hub.

Marketers can activate their first-party data across partners and platforms from Adobe Real-Time CDP. Furthermore, the integration enables marketers to connect their first-party data with RampID. LiveRamp, a data collaboration platform provider, is integrating its people-based identifier, RampID, with Adobe’s Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud. Through a new LiveRamp app […]

LiveRamp will allow joint customers to easily activate hundreds of marketing and media destinations directly from Snowflake. LiveRamp announced that it has expanded its partnership with Snowflake, the data cloud company, to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing in the cloud.  By building LiveRamp’s data […]

New partner integration brings together Qonsent SmartQontract and RampID for seamless first-person consent and brand activation Qonsent, the consent enablement and consumer trust platform, announced a partnership with LiveRamp, the data enablement platform for the safe, easy, and effective use of data. The two leaders provide brands and marketers with a turnkey, first-person consent integration […]

Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]

ViralGains, the zero-party data gathering and advertising platform for finding, understanding, and nurturing new and returning customers, and LiveRamp, the industry’s data enablement platform, announced a partnership that will enable marketers and advertisers to extend ViralGains’ Zero-Party & VoiceAlike Audiences across more than 400 partners in LiveRamp’s digital portfolio. With a clear shift in the […]

Offering allows marketers to collaborate and enrich their first-party data and audiences for planning, targeting, activation, and measurement. IRI and LiveRamp, a data enablement platform provider, have further strengthened their partnership by offering transaction data for 45 million households and IRI ProScores for purchase-based propensity audiences within the LiveRamp Safe Haven platform. The offering allows […]

LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange. With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enhance reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement, and optimisation, and customer preferences, opt-outs, […]