lead generation

Lead IQ summarises LinkedIn data around prospects' experience, achievements, interests, commonalities, and activities.

While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]

Tada, a Shopify application for creating pop-ups and gamified lead-gen tools announced that it is expanding the capabilities of the app with increased customisation features to boost lead generation. “Tada isn’t like other Shopify apps. We’re committed to expanding and growing with all of our customers—and that means upgrading our free and paid versions with […]

Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]

A market research report titled “Content Marketing Market by Objective (Lead Generation, Brand Awareness, Thought Leadership, And Others), Platform (Blogging, Videos, Infographics, Case Studies, And Others), End-user (Retail, Automotive, Financial Services, Telecom, And Others), and Geography (APAC, Europe, MEA, North America, and South America)- Forecast and Analysis 2020-2024”, published by Technavio forecasts the market to […]

As brands enter into the era of a digitalized world, they need to take steps for onboarding all the stakeholders in an organization to support the implementation and integration of marketing technology. The unprecedented pace of the digital transformation journey has left no options for brands but to finally start investing in the right tools […]

Keeping up in an uncertain marketplace with evolving consumer sentiment has been challenging for most brands. Many businesses have managed to stay agile amid the pandemic; however, the rapidly evolving marketplace poses new challenges. This uncertain marketplace created opportunities for innovations and new ideas, helping brands with continuity and stand ahead of their peers. To […]

SEMrush, a leading online visibility management and content marketing SaaS platform announced today that ImpactHero, its content analytics tool, is now available.  This new solution will enable customers to maximise their websites’ content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state […]

Wishpond’s brand new Shopify integration boasts real time revenue tracking, targeted email campaigns, advanced customer segmentation, and more. Wishpond has just announced it’s brand new Shopify integration allowing Shopify business owners to grow their email lists, send targeted campaigns, and track revenue in real time, all from inside of Wishpond’s platform. Building on Wishpond’s comprehensive […]

Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]