innovation

REWIND 2024: Exploring the transformative trends shaping the martech ecosystem, from the rise of generative AI and agile stacks to groundbreaking approaches in CX and data-driven strategies.

Read about Zalora's growth strategies, and the importance of understanding evolving customer preferences and leveraging data analytics to enhance user experiences.

Dr Melanie Van Rooy, CMO at Clicks Group discusses the CX challenges in the retail industry and how innovative strategies and emerging tech will create better shopping experiences.

The Core collection is the first to leverage the new innovative platform Circle, which transforms the way the industry engages, shares, and builds relationships.

The collaboration with CRA is a strategic move to integrate cutting-edge solutions into the digital infrastructure, ultimately enhancing the overall customer experience in Qatar.

The SaaS based plug-and-play platform can help nonprofits blend a unified shopping cart, data-driven insights, personalisation, and integrations. Innover, a provider of digital transformation solutions, has launched Innoraise, a cloud-based digital platform for nonprofits to accelerate the adoption of emerging technologies and deliver highly personalised member and donor experiences across moments, channels, and touch points. […]

Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]

Yalla Fel Sekka (YFS), an on-demand logistics provider specialising in instant delivery and dark store management, announced a $7 million Series A round. This funding round was led by DisruptAD, ADQ’s venture platform. YFS provides an affordable instant delivery service for businesses in urban communities in Egypt – the largest and fastest-growing economy in the […]

Eighty six per cent of buyers are willing to pay more for a great customer experience. It is proving to be a key differentiator and brands are struggling to meet the rising customer expectations. CX NXT – a virtual event focused on CX, personalisation and service is set to take place on November 15-16, 2021. […]

Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]