innovation

The collaboration with CRA is a strategic move to integrate cutting-edge solutions into the digital infrastructure, ultimately enhancing the overall customer experience in Qatar.

The SaaS based plug-and-play platform can help nonprofits blend a unified shopping cart, data-driven insights, personalisation, and integrations. Innover, a provider of digital transformation solutions, has launched Innoraise, a cloud-based digital platform for nonprofits to accelerate the adoption of emerging technologies and deliver highly personalised member and donor experiences across moments, channels, and touch points. […]

Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]

Yalla Fel Sekka (YFS), an on-demand logistics provider specialising in instant delivery and dark store management, announced a $7 million Series A round. This funding round was led by DisruptAD, ADQ’s venture platform. YFS provides an affordable instant delivery service for businesses in urban communities in Egypt – the largest and fastest-growing economy in the […]

Eighty six per cent of buyers are willing to pay more for a great customer experience. It is proving to be a key differentiator and brands are struggling to meet the rising customer expectations. CX NXT – a virtual event focused on CX, personalisation and service is set to take place on November 15-16, 2021. […]

Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]

Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]

In the dot-com era, in the late ‘90s and early 2000s, too many companies, vowing to change the world, were chasing what at the time were too few users, and they were doomed to failure, but we all know, there were clear winners such as Facebook, Amazon and Walt Disney. They survived the bust to […]

Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]

Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers.  The report features findings from a survey of 400 marketers […]