GumGum, a digital advertising platform provider, has partnered with Frameplay, an intrinsic in-game advertising provider. The partnership expands GumGum’s ad products into the Frameplay platform and allows advertisers to reach consumers within video games “Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands […]
As gaming advertising takes centre stage, companies are now developing new measurement tools and metrics to increase brand confidence Recently, Microsoft and Sony announced plans to develop in-game advertisements for Xbox and PlayStation, their respective gaming platforms. Microsoft plans to implement the in-game ads for its fleet of popular free-to-play games on Xbox, like Fortnite, […]
VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]
