Sprinklr has partnered with Google Cloud to offer its customers a public cloud option for deploying its Unified Customer Experience Management (Unified CXM) platform. “Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale,” said Robert Harper, director of channel sales at Google Cloud. “We’re thrilled […]
Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service” and “positive customer feedback and performance results from the ads-only Matched content ad format,” Google said. Google AdSense Matched Content units launched in April 2015 […]
The UAE is poised to surpass the UK in eCommerce penetration as more businesses in the Gulf country take steps to expand their online presence, said Ziad Chehade, Head of Business Marketing Mena for Google. Sharing his insights at the 12th World Chambers Congress in Dubai during a session titled Wake-up call: In Tech We […]
The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
Google is looking to help businesses make the most of their Google listings for the holidays, with new, streamlined claiming options for your ‘Google My Business profile’, and additional insight on how Google search is driving people to your business. “Starting this week, you can easily claim and verify your Business Profile directly on Google […]
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
Google recently announced that it will enforce correct unique product identifiers (UPIs) for products uploaded to Google Merchant Centre, even for free listings. Google said it is “expanding this enforcement and applying it to products listed in free listings.” Google explained that “providing the correct unique product identifiers (UPIs) for your products ensures that Google recognises them […]
During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these conversations, a series of myths that are pervasive among brand executives have come to light – be they marketing, digital, […]
After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]
