Google is finding new ways to find exactly what customers look for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their search results. By using Google’s new multisearch capacity, powered by its evolving AI and machine learning tools, searchers will now be […]
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
Spotify announced a new chapter in its partnership with Google: a multiyear agreement that represents a first-of-its-kind option in payment choice and offers opportunities for both consumers and developers. Users who’ve downloaded Spotify from the Google Play Store will be presented with a choice to pay with either Spotify’s payment system or with Google Play […]
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
More than 70 per cent of companies accelerated their digital transformation plans by at least a year, with the cloud being a key driver of such developments. Cloud computing has evolved as an innovation in the computing field, providing a realm of opportunities for organisations, with benefits such as flexibility, scalability, availability, and cost-saving. To […]
Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]
Tinuiti, the independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and measurable ROI for brands, specifically by leveraging Influencer Marketing. The unique breadth of in-house tools allows for better strategy and tactical […]
Stagwell announced that it has fully acquired Instrument, a digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games. Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018. “Instrument […]
Digital Turbine, an independent mobile growth and monetisation platform, announced a multi-year strategic partnership with Google. The partnership will accelerate Digital Turbine’s product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery. Digital Turbine will work with Google Cloud premier partner SADA to implement Google’s enterprise […]
Sprinklr has partnered with Google Cloud to offer its customers a public cloud option for deploying its Unified Customer Experience Management (Unified CXM) platform. “Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale,” said Robert Harper, director of channel sales at Google Cloud. “We’re thrilled […]
