Google has announced the launch of the latest Plus Codes feature on Google Maps in 18 countries across MENA including Saudi Arabia, the UAE, Kuwait, Egypt Morocco, Algeria and more. Plus Codes are free, open-sourced, digital addresses that provide simple and accurate addresses for any place on Earth, including for places that don’t have accurate […]
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
Precisely, a provider of data integrity solutions released a single-tenant SaaS deployment model for its Automate Evolve and Automate Studio Manager products. The single-tenant SaaS offering will help simplify customers’ IT environments while still delivering the benefits of automating complex SAP processes. The Automate Evolve and Automate Studio Manager SaaS offerings eliminate most on-premises server-based […]
Google is finding new ways to find exactly what customers look for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their search results. By using Google’s new multisearch capacity, powered by its evolving AI and machine learning tools, searchers will now be […]
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
Spotify announced a new chapter in its partnership with Google: a multiyear agreement that represents a first-of-its-kind option in payment choice and offers opportunities for both consumers and developers. Users who’ve downloaded Spotify from the Google Play Store will be presented with a choice to pay with either Spotify’s payment system or with Google Play […]
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
More than 70 per cent of companies accelerated their digital transformation plans by at least a year, with the cloud being a key driver of such developments.
Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]
Tinuiti, the independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and measurable ROI for brands, specifically by leveraging Influencer Marketing. The unique breadth of in-house tools allows for better strategy and tactical […]
