GenAI

Publicis and Accenture will work closely with Mondelēz marketing teams to realise the vision of redefining consumer goods marketing.

AnyMind’s live commerce platform automates and enhances traditional live commerce processes through AI.

Less than half (43%) of Singapore businesses who participated in the survey reported having data and systems that effectively provide extensive customer information.

Adapting to changing consumer needs and using strategies like incentivising loyalty and personalizing experiences are crucial for retention.

87% of Singapore C-suite executives said that genAI is among the top three business priorities, with 48% already having a clear strategy.

Rohan Kapoor, Group Vice President, Digital Marketing & Loyalty at Cenomi, tackles the burning topic, Will Gen AI Change the Marketer’s Role Forever

Gen-AI Performance Platform is the first model-agnostic, cross-platform AI solution aiming to enhance real-world marketing and sales outcomes for all AI generated content while maintaining brand consistency.

Simon Kriss, Author of The AI Empowered Customer Experience gets candid about artificial intelligence models, and its role in augmenting humans...

Kantar will leverage AnswerRocket’s platform on joint clients to create custom GenAI assistants ingrained with Kantar’s proprietary data, models, and analytical frameworks.

Saarthee's genAI-based CX tool is designed to address the evolving needs of businesses in today's fast-paced, customer-centric landscape.