GenAI

IMDA’s framework acts as a guide for media practitioners, helping them upskill and remain relevant in the evolving industry.

The genAI guide provides creators and brands with clear, actionable guidelines for the ethical and effective use of AI in content creation.

Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google’s AI technology.

A brand can use the new Data Cube X features to identify all touchpoints where they can connect with consumers via search.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights

To fully unlock GenAI’s commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey.

Netcore wants to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.

Striim 5.0 helps companies seamlessly manage the data volume surges and soaring data quality requirements of effective genAI deployments.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

Active Listening prompts users with context-aware genAI to ask questions, encouraging them to provide more responses in real time.